DirecTV @ AT&T
2020 - Chromecast redesign & 10ft subscription management
Business Goals
Chromecast Redesign
Update legacy product designs to follow modern design practices.
10ft TV Package & Add On Management
Enable user’s ability to manage and upgrade packages for month to month subscription strategy.
Business Strategy
To evolve from a multi-year contract satellite service business to a month to month streaming service.
Problem Space
Chromecast Redesign
How to minimally improve the product’s user experience and remain true to Google’s UX guidelines.
10ft TV Package & Add On Management
How seamlessly allow the user to upgrade and downgrade TV packages, new streaming add ons (i.e. HBO MAX, NBA TV, Stars), cloud storage, and more while underlining business & marketing is changing at the same time.
Role
Senior Product & UX Designer
Audience
Dominantly male and above their 50s. Most users are avid sports & news watchers with less on demand watching.
Solution
Chromecast Redesign
Redesign the Chromecast experience to allow persistent control of playback, improve screen real estate usage to emphasize content, and implement missing elements of Google’s UX guidelines.
10ft TV Package & Add On Management
Emphasize clear copy, information hierarchy, and information shown to make complicated tasks with the TV remote tangible.
Chromecast Sender Expanded Controller.
For both live and on demand content, changing the mobile video player upon casting to become a functional interface. Allowing playback control, and needed information about the currently playing content.
Chromecast 10ft States.
Simplified playback and casting states to communicate information needed by the user and nothing more.
Chromecast Content Navigation & Discovery
Upon casting removing all video player UI, to emphasize content categories, live streaming guide selections, and more. Appropriately making the phone about control and content, then the TV about watching content.
AT&T Subscription Management
Adding content add ons to your TV experience.
Part 1. Emphasizing to the user what and where additional content can be added.
AT&T Subscription Management
Adding content add ons to your TV experience.
Part 2. Clear communication to set user expectations and reaffirm user’s own actions. Worked with team’s writer to communicate in short and succinct copy.
AT&T Subscription Management
Upgrading and downgrading TV Packages.
With a changing business & marketing model for a DirecTV subscription. The designs needed not only be usable, but emphasize what the user should expect and the setting expectations how their TV experience will be different.